Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.
Think about how a virus spreads from on person to another. One person gets involved and just by sneezing they can give the virus to many more people … those people get involved and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic issue. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.
Now let’s look at using an eBook to start your viral marketing campaign. First you create an eBook … a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend … and you give it to three people. In the eBook you encourage those three people to give it to their friends and family.
Before you know it the eBook is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free eBook.
Make certain that you let people know that they have permission to forward the eBook around the Internet. When you create the eBook, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.
You can write the eBook yourself, use private label rights content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an eBook. Once you have your eBook written, use software to create your eBook.
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