E-mail marketing or writing autoresponders can be scary if you haven’t had much experience with it. First of all, you have to worry about getting people on your list. Then you have to worry about sending them good information to keep the on your list. But what do you do when it comes the time to ask them to buy, When it’s time to launch a product to your list.
There are a few simple rules you need to keep in mind. First of all, that your launch sequence is going to have a beginning, middle, and an end. That half of the e-mails are going to be reminders and that you’re going to mix offers and free content.
The first thing that makes it easy for me to write out a five day e-mail launch sequence is that it’s really cut up into three parts. There is the beginning of your launch, the middle and the end. I consider the first day of your launch to be the beginning, days two, three and four to be the middle, and day five to be the end. That means that on the first day, you only need to mention the problem your subscribers are having, and the solution you provide, and on day five, which is the last day, you only need to mention the URL. In those three middle days, just give people compelling reasons to click and hopefully buy. It’s up to you whether you share that URL during those middle three days. I’ve done it both ways, but I recommend that during the middle and the final day, you give people the URL to click on to get access to the product you are offering.
We’ve already taken care of the first few days of the launch. The first day is the introductory e-mail, the three middle days are reasons to buy, and the final day is the reason to buy right now with the URL. But it doesn’t have to stop there. You can send many other e-mails reminding people about various points you’ve made. For example, you can send an additional e-mail summarizing the three middle days and the points you’ve made in one single short e-mail.You can send a reminder sending them to the URL once more.
As soon as you get in this mentality of helping people and reminding them of things they might have missed, you now can easily write double the amount of e-mails. But above all, it’s important that you teach and help in addition to asking for sale. If you give people a little bit, it’s easy to ask for something in return.
I have sent e-mails that had a hard pitch or an URL in one message, and in the next message a quick tip, then the message after that contains an URL and o on. I’ve also had e-mails where I shared a quick tip at the top and linked to an URL at the bottom.
You should get used to using both variations. That way, your subscribers will not get accustomed to getting an entirely three e-mail or an entire hard pitch. But it’s always good to keep them guessing.
And that’s how you easily create a five day e-mail launch sequence. Plan out the beginning for the introduction, the middle three days for the reasons to buy, and the final day for a message to buy right now.Recommended ...
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