Rapid Product Creation … Learn How To Create Info Products At Lightning Speed.
Firstly, let me say thank you for joining me on this short course, I am confident that you will find the content in this course invaluable when beginning to create your own information products.
The reason this short course was created is to help other people … like you … get started creating their own products. I know it can seem like a daunting task, yet believe me when I say it is also the
most profitable step you can take for your financial future through.
There is a lot of information on the web on how to create your own products and not many of these sources provide a clear and concise step by step plan so that you can get your product out there and start making money in the shortest time possible.
So, … that is what I am going to attempt to do here.
I am confident if you follow the steps within this course you will have your very own killer product that will bring in sales for years to come.
In this first lesson let’s talk a little about why the right mindset means a lot when it comes to creating your own product.
The hardest thing I’ve found and probably many other people find to when they get started with any aspect of Online Marketing is all of the hard work it involves.
I am not sure how you got interested in Online Marketing and in case you were like me you have probably been pulled in at some point, by all the websites out there that promise untold riches for six(6) minutes work.
Don’t get me wrong … this is indeed possible, yet in my experience not when you are getting started. It is indeed a reality if you have a list of 2,000 responsive buyers that you can send out an eMail that will make you thousands of dollars within a few days.
Although to start off you need to create that product and build that list and unfortunately that will require some good old fashioned research and possible some ‘elbow grease’.
So … you will need the correct mindset and I am not going to write pages and pages of motivation for you, except to answer the number one question that stops people taking action or makes them give up in my experience.
I know this question comes up and can be very hard to overcome because I have asked myself the same question plenty of times when I was getting started with Online Marketing.
Here is the question or questions I found myself asking when I was getting started :
“Is this going to work ??!”
“Is all this work worth it ?”
“Will my product sell ?”
These are the three main questions that I found myself asking when I was creating my own products.
Well take it from me … the answer to all those questions is : “Yes it really does work !!!”.
When you follow the steps within this course you will see that Online Marketing does not have some secret formula. All you have to do is see things through to the end, have the ability to follow a series of steps and probably most important take action.
Whether it takes you six days or six weeks to follow these steps see them through to the end and I guarantee you will achieve success online. Once you create your own product and once that is pulling in money you can do the same thing over and over to build a virtual empire.
We have a lot to go over in the next lessons if you want to learn how to create your own product, so make sure you go for your next lesson.
This is one of the most talked about subjects in online marketing and can be like the search for King Solomon’s mines.
The good news is it really doesn’t have to be that difficult and you can find profitable niches with ease. It just requires you to think slightly outside the box.
This step is the exact method I use to find profitable niches and is pretty easy to do. The first thing you need to do especially with your first product is find a niche that interests you. This is not always the case and there will be plenty of profitable niches that do not really interest you at all, yet … with your first product it is a good idea to find a niche that you have some sort of interest in. It will make the job easier for you.
If you are having difficulty thinking of a good niche that you have interest in, the best thing to do is think about your hobbies. Just think of things that you enjoy doing like cooking, playing computer games, fishing, DIY, eBay, collecting stamps etc, etc …
The other thing I should mention here is try not to spend too much time thinking about this as it can prevent you from taking action.
Oke, … so once you have got your niche, the first thing you need to do is see in howfar it is profitable and people are looking for it. Remember don’t spend too much time on this just think of something you have an interest in and move on to the next step.
The next thing you need to do is determine how many people are searching for your niche. To do this you will need a good keyword tool like the one found here : https://freekeywords.wordtracker.com
There are many more that you can use and you can find them by doing a quick search for “keyword tool” in your browser. Yet for this course we will stick with the one above because it’s fast, free and easy.
Now, perform this test. Go to the link above and type in your main topic, for instance dog training. When you click the button you will see a list of the top keywords on that topic plus how many times the words have been searched for. By performing this search you will be able to get a good idea if the niche you are interested in is a popular one with lots of people looking for products related to it.
Keep in mind that your niche search results should have more than 1000 searches per month at the very least 500. This is a rough estimate, but it will still give you a good idea of weather or not you should move forward in that niche.
In case you did the test above you’ve seen that the top main phrases associated with dog training are :
free dog training tips
dog training collars
in home dog training
dog training collar
dog training tips
At least at the time I am writing this ….. Result will vary.
So you should now do the same with the topic of your choice and pick the top 5 phrases that are being most searched for in your niche.
In case you followed the above steps and your niche has less than 500 searches per month then you may want to find another because it may not be worth putting the work in to creating a product on that topic if there are so few looking for it!
So if you have a very small niche, try and think of another niche with more search results. Once you have found a niche with a decent amount of search results move it … time to move on to Step 3 where we will find out if your niche will make you money and we will cover that in your next lesson.
Oke, … so you have your niche and have picked out the top 5 phrases that people are searching for in that market. The next thing we need to find out is if the niche will make you any money. Bear in mind that there are no guarantees that you will make money with your product, however when you follow this step it should make you 99% sure that there is a market available for the taking.
Before we begin I highly suggest that you make a folder on your Desktop to keep all your work together. Just call it your “niche name” product for example “Dog Training Product”. Now to find out if you will make money from your product we need to ascertain that all the people are searching for your 5 phrases are buying as well.
There are many different ways to do this but this is the way that I recommend because it’s easy and effective.
First of all go to https://www.google.com and type in your top phrase … the one with the most searches, for instance I would type in “Dog Training”.
Once you have typed in your main phrase the first thing you should look at is the number of search results the query has. For example at the time I am writing this there are 711.000.000 results for the phrase “dog training”.
This is a lot of results and that normally means there is a market for dog training products. The next thing you should do is look at the number of Adwords ads the phrase has.
These are the small ads on the right side of your search results page. Basically the more profitable a market the more people will bid to place their ads. When your search returns a page with few or no Adwords ads on it … drop that topic and find a new one because chances are good that no one is buying in that market.
Now all you need to do now is type each one of the five phrases you picked earlier and make a note of :
1. The number of search results
2. How many people are buying Google Adwords for that phrase.
The next thing we need to do as mentioned above is get a rough idea of how much people are willing to pay to be there on Google Adwords as this is a good indicator of how much money is in a niche.
Also make a note of what the Adwords are selling as this is a good indicator of what people are buying in the niche and this can help you with your product creation.
For instance what is the top Adwords Ad ??!
For the dog training niche it is :
Dog Training School
5 essential commands you can teach your dog
The 7 Most Important Dog Training Skills
Bear in mind this is not necessarily the best product to copy although it will give you an idea of what people are selling in the niche.
However the above is just something to bear in mind, when you have checked out the search results for each one of your phrases and the competing ads, we need to know how much people are paying, and for this we will use a site called SpyFu at : https://www.spyfu.com
Spyfu is a site that lets you see what sort of money people are spending on Google Adwords for their phrases. When you go there all you need to do is type your main phrase into the Spyfu search bar and it will display the information we want.
You will need to do this with each of your phrases but I will go through the process with our example phrase “Dog Training”.
SpyFu brought up this information for the phrase “Dog Training”
Cost/Click : $2.15
Monthly Clicks : 3.51k
Advertisers : 14
Monthly Cost : $7.55k
You will receive more info showing the Google Adwords ads but we are only interested in the top bit as shown above.
Let me explain what this data means and how it is relevant …
Cost/Click : This tells us the average cost to the advertiser per click, so you can see that the average advertiser is spending $2.15 per each click. The higher amount is the better as if they are spending a lot of money per click, they must be getting sales ….. normally anyway.
Monthly Clicks : This shows us the average amount of clicks per month an advertiser is getting on that phrase. If this is high it is better also as it means people are searching for information on that phrase.
Advertisers : This shows the number of advertisers bidding on this phrase. Ideally this number should be lower than 20 as it means that there is more than 20 different competing Google Adwords and if you can find a good niche with low competition then this is better. Don’t worry too much about this though as if it is high you can get people to promote your product.
Monthly Cost : This shows the total monthly cost to all advertisers that bought this keyword/phrase this just shows you how much an advertiser is prepared to pay to stay at the top. Normally the more the better, as if the advertiser is willing to pay more than they must think the keyword is profitable.
So … all you need to do is go through each of your 5 keywords and see the results using this tool. Ideally you will be looking for all the figures to be high and the competition low, lower than 10 competing ads can be a goldmine. However as long as people are spending money and there is a market there, you will make money 99% of the time. Also you should now start thinking about narrowing down your niche for product creation using this tool.
For example … I have been focusing on the keyword “Dog Training” however it is a good idea to focus on an actual topic within a subject like “Dog Potty Training” in my example.
This is not always the case yet does mean you can focus in on one point and will be easier when creating your product and … more targeted.
You should find a niche this way that tells people how to solve a problem or offer some solutions. So for this example I will settle on the topic “Dog Potty Training”.
In case you are having any problems with this part then just send me a quick eMail and I will help.
Also don’t get too caught up on this, just take each of your 5 phrases type them into Spyfu and note the results of how much people are spending to be there. Then select a phrase that solves a problem or that is more focused.
So … I have settled on the phrase “Dog Potty Training”.
The next lesson will show you how to get started creating your product. So, do all of your research and save your results to the folder that you created earlier and make sure you look for the next lesson.
Let’s talk about how to create your new killer product with the least amount of hassle possible. Oke, so by now you should have a market that is profitable and all you need to do is create a product. There are lot’s of different products that you can create but for the purposes of this course we will create an eBook and I will show you how to write a brilliant one even if you do not have a clueabout the topic.
The reason that you should create an eBook as your first project is it is without a doubt in my opinion the easiest product to get started with. When your niche really takes off you can always come back and create an “add-on” product like educational videos, or an online course as an up sell but to start off with, focus on an eBook.
So let’s get started …
First thing we need for our eBook is chapters. How do you know what chapters to put in your ebook ??!
Well you need to know what people want answers too within your niche so for this we head over to Yahoo Answers : https://answers.yahoo.com
Yahoo Answers is an excellent resource to see what people are wanting answers to within a market. It is an awesome tool to find out what the chapters or sections of your eBook should be. So all you do is type in the market phrase you have decided on into the search bar for instance “Dog Potty Training” so I will type this in, here is what comes up for me … 39,377 results for the phrase “Dog Potty Training”.
What you need to do now is search through the results and see what the main questions or subjects that are brought up are.
For instance for my example one of the topics that comes up a lot within “Dog Potty Training” is the question “Should I smack my dog when potty training ?” (…177) The answer to this question by almost everyone is a big resounding NO !!!
So taking the example I would think about entitling on my chapters “The 4 Reasons Why You Shouldn’t Smack Your Dog While Potty Training”.
The amount of chapters you pick for your eBook is dependant on how many different questions are being asked but you should aim for about 5 or 6 chapters with good content.
More on how to get the content next, for now find 5 or 6 questions that are being asked and make a note of them as these will be the chapters of your eBook.
The top 5 issues I found for “Dog Potty Training” were :
· Should I Smack My Dog When Potty Training ?
· Is It Right To Shout At My Dog When Potty Training ?
· Should You Use A Crate When Dog Potty Training ?
· What Are The Best Routines To Potty Train My Dog ?
· What Is The Best Way To Potty Train An Older Dog ?
There was actually a lot more for “Dog Potty Training” but for your first product just focus on 5 or 6 main questions and save the questions in a notepad file and put them in the folder you made earlier. These will be the main subjects or chapters for your eBook and all you need to do now is make a good title for each chapter and obviously add content to each chapter.
Always start with an introduction where you can tell them who you are and what you are going to tell them. This does not have to be too long however a nice little story will go down well. For the title of your Chapters, I find that catchy titles following the top reasons routine works well.
So for instance you could entitle the first chapter : “The Top 10 Reasons Why You Should Not Smack Your Dog And The Secrets To Do Successful Potty Training”
As with every other step do not get too caught up on the titles of the chapters as you start to put content in your eBook you can always go back and change them.
I find these three guidelines do help …
· Try to think of a catchy title that grabs their attention.
· Use words like “Secrets” or “Never Revealed Before” to spark interest.
· Also use the top 10 reasons methods or 10 thins not to do when … , as it is easier when you write.
So … to recap you should now have 5 or 6 questions that your product is going to answer and have thought of how to put them into catchy chapter names. This will give you a focus for the content that you are going to create.
Once you have your chapters titles you are ready to start writing your content and we will discuss a simple way that you can do this quickly and easily.
In this lesson I will explain how to find good solid content for your project and have a killer product written within a day. This method is great because you don’t have to waste hours performing painstaking research to write your next bestseller. All of the research has been done for you.
EzineArticles has thousands of articles that you can use for content marketing or … as the content of your product. Keep in mind you should not copy people’s articles but you can by all means take the main points from an article and re write it in your own words. The only hard part is that it requires some editing and writing, but when you stay on track you’ll be fine. Or … you can Sign Up Here and find yourself a few thousand articles with public label rights to do the same.
Now let’s go to EzineArticles and type your search term in the search box. This will return a list of all the articles in the database. I recommend that you use the advanced search option so that you will get the best results. You can find the “Advanced Search” feature on the side of the page about halfway down.
When searching, try to use the exact phrase of your main keyword for instance I typed in “Dog Potty Training” and EzineArticles returned these results :
Showing results 1 – 25 of 3,930 for Dog Potty Training
As you can see there are 3,930 articles on this topic. You could write thousands of chapters if you wanted too, but you only need 5 or 6.
Now it’s time to begin collecting content for your eBook. Start by finding 3 to 4 good articles on each topic that you have chosen for your chapters. In the folder you created earlier, create a separate sub folder for each of your chapters and copy and paste 4-5 articles for each chapter that you can use content from.
As I said before you should not copy someone’s articles word for word, yet you can use the ideas from them to create your own. Now you should have everything … what you need to do is start writing your eBook.
In case you did not find much to work with on EzineArticles you may seriously consider signing up here to get your hands on well written public label rights articles.
You can also find more information by performing a forum search in Google for your topic. This will bring up all the forums that have to do with your niche so when you are looking for some in depth info, you can find it there. Here is what you should do to do a forum search :
Go to Google at : https://www.google.com
· Type in your phrase/chapter and forums in the search box.
· For instance I typed in “Dog Potty Training Forums” and Google bought back 2.340.000 results which should be plenty enough for every chapter for a Dog Potty Training product.
You can also use forums in case you need a specific answer to a problem that you can not find anywhere else. All you need to do is sign up as a member of the forum and ask your question and you will get answers. When you are doing your research in forums it is a good idea to say “Hello” and introduce yourself first and add a bit of content before you start asking for help. It does not need to be anything
special ….. just tell them about your “dogs” or what ever subject it is.
Using the above methods you should have more than enough information to write your eBook and start making money from it too.
Keep on going … There is some great stuff in your last lesson including a few pointers on how to put the information you’ve collected together as quickly as possible.
Now that you have all your research done and a folder for each of your chapters with a copy of the 4-5 articles you are going to use in each one all you need to do is put it all together and to do this the best advice I can give you is just do it.
The product does not have to be a Robert Ludlum masterpiece, although might, just write how you speak, as long as you are putting in good, solid content people will appreciate that more than any fancy words or “filler” content.
All you need to do is take 4-5 articles for each chapter that fit the title of the chapter and for this example my first chapter would be something like this :
Chapter 1 : The Do’s And Don’ts Of Dog Potty Training
Next you will want to write an opening paragraph so you could start off with :
In this chapter I thought I would cover the main Do’s and Don’ts of Dog Potty Training so you can get a rough idea of what you should and shouldn’t be doing. These tips are from my own personal experience and can really help you get started on the right track.
Here are the things you should make sure you are doing for effective dog potty training and an explanation of each method, and how it helps.
To get going fast, simply take the main points from the articles that you collected and start writing. So for this example you would find your articles on “Dog Potty Training Tips” and take the main tips and put them down in your own words.
A good way to construct each chapter is :
· Start off telling them what you are going to go over in the chapter.
· Then put in your main content, tips and advice.
· At the end of the chapter summarize what you have covered and tell them what you are going to cover in the next chapter.
The best thing to do is just get started and write down your first thoughts and then go back over your work and improve it afterwards.
So there you have it …
When you follow the steps above you will be well on your way to having your very own profitable product. Just keep in mind that there are plenty of ideas to go around. After one success, you can move on and duplicate it again and again.
Product creation can be challenging and the results can be oh so rewarding. So take the plunge and forge ahead. I sure hope you have enjoyed your lessons and I wish you much success with your new product.
Sign Up and get access to well explaining articles, eBooks, videos, software and more … oh so much more on your way to profits and exposure through the use of article marketing as it is a quick and coherent starting point for your online efforts.
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